Traditional agency
Weeks
Slow and expensive for fast social formats — and it doesn't scale with demand.
The agency behind the algorithm.
01 — The gap
Good ads are still slow and expensive to make, whoever is buying them.
Zimma
Days
In-house AI production with an agency's review gate. Craft and control, at a fraction of traditional agency cost.
DIY AI tools
Minutes*
A black box: prompt in, averaged "AI look" out. No creative control, no agency backstop.
*But unreliable
02 — Process
Clients bring a brand, not a prompt.
Our team runs the engagement. Our in-house software does the creative production underneath. Five stages, one review gate, no black box.
Brand + inspiration
Onboarding
You bring your brand, your product, and the ads that inspire you.
Agency + AI
Creative brief
We study the patterns across the ads you like and write a hook-first brief and script around your brand.
In-house AI pipeline
Production
Frames and video generated against a real specification — lens, light, physics, sound.
Agency approval
Review + QC
Every output passes an internal review gate. Nothing ships without a person checking it fits your brand.
Ready-to-run ads
Delivery
Launch-ready ads, in days. White-label on request for agency partners.
Directed by AI. Delivered by an agency.
03 — Inside the software
This ad was directed by AI.
MARS Mello · 30 seconds · 8 shots. Scroll to see every step it went through before it shipped.
01Input
Start with two briefs.
The product brief says what we're selling. The master brief says how the ad should feel.
ByYour brand + our account team
Product brief
- Product
- Mello Mousse Lip Tint
- Brand
- MARS
- Shade
- Red
- Promise
- Bold colour, soft mousse feel
Master brief
- Format
- 30 seconds · 16:9
- Tone
- Playful, colour-blocked salon glam
- Hook
- Bold visual — 1 of 17 hook types
- Must show
- The swipe up close · one shade on four faces
- End on
- Packshot
02AI agent
A script writer drafts the ad.
It reads both briefs, picks a hook, and writes every scene — timed to the second.
ByScript-writer agent
AI agent
- 00:00HookBug's-eye: four friends lean in, applicators overhead
- 00:04Salon wide — the colour-blocked cast
- 00:06Mello rises on a teal pedestal
- 00:09The lead applies Mello in one swipe
- 00:13Macro — bare lips to bold red
- 00:18Four faces, one shade
- 00:21Friends check the selfie
- 00:26Packshot — Mello on the pedestal
03Human sign-off
A person reviews the script.
Nothing moves forward until someone on our team signs off. Here, they asked the macro to hold a second longer.
ByZimma account team
Script · draft 1
- 00:00HookBug's-eye: four friends lean in, applicators overhead
- 00:04Salon wide — the colour-blocked cast
- 00:06Mello rises on a teal pedestal
- 00:09The lead applies Mello in one swipe
- 00:1300:13–18Macro — bare lips to bold red Reviewer Hold the macro one second longer.
- 00:18Four faces, one shade
- 00:21Friends check the selfie
- 00:26Packshot — Mello on the pedestal
ApprovedHuman review
04AI agent
A casting agent designs every character.
Look, wardrobe, personality — plus a consistency sheet so each face stays identical in every shot.
ByCasting agent
-
Noor
The lead
Maroon sculpted dress · calm, sure of herself
-
Tara
The spark
Teal suit, pixie cut · first to laugh
-
Ira
The stylist
Orange suit · runs the salon
-
Meher
The skeptic
Yellow blazer · won over by the swatch
05Human sign-off
The cast gets approved.
A second sign-off — before a single frame is shot.
ByZimma account team
Casting · approval
- Noor The lead✓ Approved
- Tara The spark✓ Approved
- Ira The stylist✓ Approved
- Meher The skeptic✓ Approved
Signed off by a person · ready for the shoot
068 AI agents
Every shot gets its own director.
Eight shots, eight director agents. Trained on years of cinematography, each one picks the camera, light, movement and sound for its shot.
ByDirector agents, one per shot
- 01 · Bug's-eyeDirector
- 02 · Salon wideDirector
- 03 · PedestalDirector
- 04 · The swipeDirector
- 05 · Lip macroDirector
- 06 · Four facesDirector
- 07 · Selfie checkDirector
- 08 · PackshotDirector
Shot 01 · 0:00–0:04
Director · Shot 01
- Camera
- Bug's-eye, looking straight up · 14mm
- Light
- Soft top light, teal bounce
- Move
- Slow push-in as applicators swing into frame
- Sound
- Whoosh + cap pop
Shot 05 · 0:13–0:18
Director · Shot 05
- Camera
- Extreme macro · 100mm
- Light
- Raking key from the left, warm skin
- Move
- Locked off — the colour does the moving
- Sound
- Soft mousse swipe
07AI + human
The shots are cut into one ad.
Cut to the beat, colour-matched and sound-mixed — then checked one last time.
ByEdit pipeline + our editors
V1
A1
A2
✓Ready to run
The final ad.
From brief to ready-to-run, in days. Directed by AI, delivered by an agency.
04 — Who it's for
Three kinds of clients. One production line.
The problemNo budget or time for a traditional agency — and you need to look credible, fast.
What we deliverLaunch-ready ads in days, priced for early stage.
The problemYou know you need video and social ads, but there's no in-house creative team or AI expertise.
What we deliverA full-service partner — brief to finished ad, nothing to learn or run yourself.
The problemClient demand for video outpaces your production capacity and budget.
What we deliverA white-label production partner: agency-grade ads at AI speed, under your name.
05 — Why Zimma
Craft over averages.
An agency first, a software company second.
You hire an outcome — finished ads — not a tool. The software is how we deliver it, not what we sell.
Every prompt is a specification.
Not a wish: lens, light, physics, sound. That precision is what removes the generic "AI look."
Human judgment stays in the loop.
AI production, agency review. Nothing ships without a person checking it fits the brand.
Speed without cutting corners.
In-house software collapses the time and cost of production — not the quality bar.
| Criteria | Traditional agency | DIY AI tools | Zimma |
|---|---|---|---|
| Speed | Weeks | Minutes, but unreliable | Days |
| Cost | High | Low | Mid, value-based |
| Creative control | High (human-led) | Low (prompt and pray) | High (AI + human review) |
| Effort from you | Low | High (you run the tool) | Low |
06 — Proof
Craft you can check.
Our pipeline is complete, user-tested, and already shipping for brands we've onboarded. Here's what they say.
Client 01 · Valzy
Project45-second AI short film · Wedding season
“Valet parking isn't the easiest thing to make people feel something about. Zimma did it anyway: a complete 45-second short film, every frame AI-generated, and it still looked like a real production. Their team ran it end to end — we just approved the cuts. It brought in 250+ leads this wedding season.”
ProjectSerialized coffee campaign
“We manufacture coffee beans — ads were never our world. Zimma took our product and gave it a story, one episode at a time. Brief to finished ads, they handled everything, and nothing reached us that didn't feel like our coffee.”
01 / 02
250+
leads for Valzy this wedding season, from a single film.
45-sec
complete AI-generated short film, directed end to end.
17
hook types in the closed taxonomy every script starts from.
07 — Your scene
The agency behind the algorithm.
Bring your brand. We'll direct the ad.